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Sunday, February 24, 2008

BS bingo

One way to occupy one's mind during sales/marketing bun-fights (apart from open criticism and ruthless mockery à la Heather Mallick) is to keep track of the surreal forms of language used. Many of these phrases have a proud provenance in management stories from airline magazines way back to the '90's:

Paradigm shift (1962)
Low-hanging fruit
Back to base
Crossing the chasm (1991)
Reorient internally
Commitment to be visible in the market
Outwardly focussed
Abandon the status quo
Rebrand the company
Market relevant products
Be proactive
High impact events
High profile
Resonate with the customer
Leverage the brand
High touch, high value
Fly below the radar
Barely tapped the opportunity
Learn how to play in those markets
Lifecycle of customer
Load up model
We moved the boat a lot last year
Smart investments
Helping your customers buy you
Cover off the bases
Create excitement
Touch the customer
Take it to the next level
Stay on the radar
Execute and trust the person next to you
Be counted
Top of mind
Care passionately about
The takeaway
Biting off more than we can chew
Focus on bigger market niches
Drive additional revenue

"C'est magnifique, mais ce n'est pas la guerre: c'est de la folie." Pierre Bosquet

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