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Wednesday, June 20, 2012

Doing my bit for the U.S. economy

As I wander down the aisle of the Ogdensburg Walmart, on this, the hottest day of the year so far, I espy my heart's desire: a bottle of Coppertone® WaterBABIES® sunscreen - nothing is too good for your baby, right?

To my surprise, the product is no longer adorned with the adorable blond kiddie in pigtails, clad only in a pair of knickers, at which a cheerful brown dog* is tugging, exposing her buttock cleavage! Gadzooks! The little lady is now wearing a wee blue dress and the dog is exposing nothing but a playful nature.

My childhood memories (Sigatoka Beach, 1963) are gone forever! Pity. 

I return to Canada bearing my purchase.

I look at my old Canadian-bought bottle. The little girl is exposed once more! Not quite as cute as the original image, but nice anyway. This is what I remember, along with politically- and dermatologically-incorrect slogan.

On the Coppertone website, yet another you see it, now you don' butt crack here and the kid has no tan.

To what do we owe this censorship?

Is the maker being helpful? (An arrest at the border for kiddie porn is so embarrassing.)

Or is this a well-meaning attempt to encourage U.S. parents to protects their kids from the Sun?

Standards are changing, folks. You see it over the course of 50 years. Personally I remain pale and interesting...but do not object to a little crack.

a spaniel, I think.

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